During the busy Christmas period you must never forget the basics and ensure you continue to replenish continuity lines. Continue reading to find out our tips to encourage sales over Christmas and achieve customer satisfaction.
Encourage sales over Christmas by giving your store an eye-catching makeover
Create a fab Christmas window well in advance by making sure your fairy lights work, consider what the most dominant stock colour will be and ask yourself if your existing decorations coordinate with this colour. Make your store fun, exciting and simply stunning, remembering to keep a close and critical eye on it throughout the period and “tweak” it as and when to keep it both fresh and new looking.
Keep an eye on your bills and accounts
Keep track of your finances as you don’t want to be put on hold with any suppliers during this busy time. Review your order up to levels on shapewear, solutions products like strapless and backless bras, these levels will all need increasing to ensure availability on your best-selling sizes and colours throughout the Christmas and new year season.
If ordering higher levels of stock is too risky for you, just ensure that you top up on a weekly basis rather than a monthly basis and buy little and often as this offers much less financial risk for this period.
If you don’t have it the customers will go elsewhere!
If you are offering a gift wrapping service, which I really hope you are, then stock up on gift-wrap items. Pillow packs are a very easy, effective and quick option as they require no wrapping and they look pretty too. Free gift wrapping is a real incentive for all those men who like to spoil their ladies, but don’t like to wrap presents themselves.
Consider extending your return period
We all know how manic it is following the festive period. Give your customers the confidence they need in purchasing from you throughout the holidays by offering them extended returns.
They’ll have more faith in both you and their purchasing decision and will more likely than not return to you again knowing that it’s not just about the sale, it’s about the service you can offer.