As ever, Christmas is approaching fast, and I am sure most of you are well organised and have already thought through what events and products you are promoting during this very busy and profitable period for lingerie sales. Just in case you haven’t, here are some great Christmas ideas to help make for a successful Christmas trading period.
Lingerie promotions for a successful Christmas trading period
Promote all your party solution lingerie as well as showcasing the glam, glitz and fun lingerie, which work so well in the run up to Christmas and offer such wonderful gifting opportunities. Also, at this time of year, bodyshapers and solution-wear work a treat under party outfits, enhancing and emphasising the feminine shape. With customers wanting to create that knockout look at the Christmas party, now’s the time to ensure you promote a great selection of shapewear and lingerie solutions.
Stock up on key sizes and know your products so you can give great advice on what will work well under that special outfit they’ve chosen.
Nightwear and casual lounge wear pieces
Nightwear, especially the silk, satin & lace nightwear pieces have always been perfect gifts for Christmas, as they are a real treat and don’t require a perfect fit. Fun PJ’s ,casual lounge wear as well as the classic man styled PJ are a must too. Small, pick-up gifting items also make fantastic stocking fillers so make sure these are placed in the window as well as by the cash point.
Lingerie Christmas gift ideas for male customers
Don’t forget your male customers as they love the colour red and deep, rich sexy colours. The more seductive products are very eye catching for the male shopper who is looking for a romantic Christmas gift for his wife or girlfriend. Remember, men are not only late shoppers, they also shop after work and they appreciate advice and help in selecting a gift, so create visual ideas in your window, something that grabs them immediately, you will need to make both the selection and buying quick and easy for them, don’t forget to offer that gift wrap service too.
If you have been keeping a wish list for your customers throughout the year, now is when this comes into its own. Use this service on your social media reminding everyone that its available.
Intimate Apparel is a lingerie consultancy business that offers a range of expert bra fitting courses as well. For more information on our bra fitting courses call 01702 291524