Sustainability in lingerie brands, ECO brands, buzz words and the current trends and demands from consumers
It is estimated that by 2050, there will be a greater volume of plastic than fish in the ocean, with 1.4 billion tons of waste entering our seas every year. It’s no surprise that with these reports the fashion industry must change the way it operates.
Demands from consumers become greater and more of a challenge every year, with both swimwear and lingerie Brands under more and more pressure to deliver the highest quality innovative goods that fit well, at an affordable price
Sustainable lingerie brands are the future!
Sustainability is a word that we have all been hearing more and more often over the last 12 months or so, it’s what every new and existing lingerie brand feels under pressure to offer and it’s what the buyers are asking for. It’s not good enough just to deliver a rather weak ecological or sustainable message these days, the pressure is on and the message must be strong.
Consumers are now very aware of the detrimental impact that the fashion industry has on the environment and the last few decades, we’ve created a mass volume and consumption, throwaway society with cheap, hi-fashion one season wonders and this just must stop.
The plastic that we continue to use unnecessarily and then discard is crippling for our environment. Reducing our carbon footprint or just using a little less plastic here and there isn’t enough anymore as our oceans are polluted by more than 600,000 tons of fish nets alone, making up a tenth of all marine litter.so what is being done and how are lingerie brands managing to improve the situation?
There are more and more brands that tick the ethical box without compromising on quality or style. It’s much easier for new lingerie brands and small to medium sized existing lingerie brands to make the best sustainable swimwear and lingerie as they can introduce best sustainable methods right from the start, which is a far easier way to begin than try to change a large well-oiled machine no matter how out of touch it is. Huge changes can be made, consumers are demanding it.
What fibres can eco-conscious lingerie brands can use?
- ECONYL® REGENERATED NYLON, where every ton of plastic waste contains enough nylon to make over 10,000 swimsuits, which is why conscious fashion designers have been turning to techno fabric ECONYL. This soft lycra is cleverly made from regenerated ghost nets and textile waste that can be recycled and remoulded again and again. It’s extra resistant to chlorine and sun cream, meaning it keeps its shape and colour for longer.
- Organic cottons and bamboo
- Lyocell, Tencel, uses deadstock fabrics. Made from the wood pulp of trees that are grown and replaced on specialized tree farms. Unlike most cellulosic fabrics, Tencel is produced using recyclable, Earth-friendly solvents.
- Seacell, is an eco-friendly fabric made from seaweed and is certified organic.
- Smartcel™ sensitive is skin friendly thanks to zinc oxide’s soothing and anti-inflammatory capabilities. an innovative and eco-friendly production method where no chemicals are released. This meets the expectations of our industry both today and in the future. European Union awarded the procedure with the 2000 European Environmental Award in the category “technology for sustainable development”.
- Modal is a semi-synthetic fibre that’s found fame in the age of activewear. But as technological advances continue to introduce a new generation of eco-fabrics, it can be daunting to decipher a garment’s green credibility. Modal is one such fabric.
- TENCEL™ is a botanic fibre found in nature. It is harvested from Eucalyptus trees and produced through a closed loop manufacturing process, which means it’s eco-friendly and safe for the environment. Eucalyptus trees are sustainable, regenerate quickly, and grown free of herbicides and pesticides.
- Recycled polyester, also known as RPET, is obtained by melting down existing plastic and re-spinning it into new polyester fibre. To give an example, five soda bottles yield enough fibre for one extra-large T-shirt.
- Organic Hemp – one of the fastest growing plants on the planet. One acre of hemp could produce as much paper as 4.1 acres of trees. Hemp fabric dates to approximately 8,000 BC and as it grows, hemp breathes in CO2, detoxifies the soil, and prevents soil erosion. What’s left after harvest breaks down into the soil, providing valuable nutrients. Hemp requires much less water to grow — and no pesticides — so it is much more environmentally friendly than traditional crops.
How else can lingerie brands strengthen their sustainability message?
- Recycle plastic waste.
- Revisit your manufacturing processes to make them more sustainable.
- Low-waste production – collections should be kept small to maintain quality and a slower, more planet-friendly pace, ultimately meaning less waste.
- All stationery and packaging can be plastic-free and or recyclable.
- Digital printing uses less water than conventional screen printing.
- Embroidery thread can be used which was originally plastic bottles
- Use biodegradable hygiene liners
- Packaging can be both (RPET) recycled and recyclable or even better compostable packaging
- Ethical production process, radical transparency, responsible production
- make sure your entire supply chain is as clean and responsible as possible.
So, remember REDUCE, REUSE, RECYCLE and then REPEAT. it’s the way forward