Testimonials – Business Consultancy

See what our clients have to say about us

“The Intimate Apparel Consultancy provided us with crucial industry advice that was both personal and commercially aware. They got to know our aims and ideas and provided a tailored and targeted service. Despite our limited knowledge of the complex industry we left our meeting with an action plan and tonnes of enthusiasm. We look forward to our continued relationship with IAC.”

Chloe Ayre

New retail business

It was my lucky day when I read a very interesting article in Lingerie Buyer magazine written by Claire .I contacted Claire as I found the article very insightful in all aspects of the UK intimate apparel market. Claire has now worked on several projects for me and I have been delighted with her input. She is highly respected with all stake holders of the industry especially the Key retail buyers. I would have no hesitation in recommending Claire . She is ethical and keeps confidentiality.

CEO, Simon De Winter Group

Melbourne Australia

“I am in the process of starting my own lingerie brand and am very pleased that I took the decision to seek the help and advice of Claire Franks. Following our initial meeting I feel inspired and excited and much more informed about what I need to be considering as part of the brand development and launch. Claire clearly has a vast amount of experience and knowledge and her very friendly approach makes her a real pleasure to work with and discuss issues with. I am filled with ideas as a result of our first session and I am already looking forward to meeting with her again. I would definitely recommend her services.”

New Start Up Brand, London

“After spending just one day with Claire, I have gained a wealth of knowledge on how to push my business forward and now feel confident and excited about the future!”

Sue Guerrieri


“I wasn’t too sure what to expect when I invited Claire to critique my business a in July 2013. Beach and Body has been trading as a standalone swimwear shop for 11 years now, and in this ever changing market I felt that some outside professional intervention was needed to send the business in the right direction for future success. Claire spent the day with me, firstly walking around the shopping area and then the rest of the morning in the shop discussing layout, merchandising and brands generally. I timed the visit to coincide with the start of the swimwear buying season, so the afternoon was spend pouring over statistics, reports and budgeting for the next year as well as reviewing the web site. Despite the fact that I was exhausted after Claire left, she filled me with renewed enthusiasm and full of confidence. I spent the following month implementing the strategies that Claire suggested and she has advised me to keep in touch if I need any more advice. I can’t say that I agreed with everything that Claire said BUT she has certainly helped me look at my business from the outside inwards with a more professional eye. Thanks to Claire I am really looking forward to 2013.”

Melanie Mogford

Body & Beach

“IAC has been invaluable for me as a start up brand, providing me with concrete, measurable and – most importantly – industry-specific advice. Claire’s no-nonsense attitude and friendly, professional demeanour left me feeling inspired, focused, and ready to take on anything, armed with the knowledge of her years of experience in every aspect of the sector. I very much look forward to working with her again in the near future!”

Leanna Williams

Director, Harlow & Fox

“I have known Claire over more than 10 years in various management positions in the lingerie industry and notably in my own companies: Ballet and Charnos, between 1998 and 2006. Claire is a consummate Product and Sales professional, who is recognised in the industry as one of its most knowledgeable people, with that rare ability of being able to understand both Consumer and Store Buyer attitudes and reactions. As a result, she is regularly consulted by many of us in both Retail and Supply Chain. Frighteningly persistent as a sales executive but with a great sense of humour, Claire is one of the UK industry’s gems!”

Tony Tredwell

Chairman of the Centre for European Development

“Claire is great to work with, her effortless enthusiasm and motivation make her a fab team player and results are achieved almost before you realise you have started work! Her industry knowledge is second to none, I highly recommend Intimate Apparel Consultancy to anyone looking for support or guidance in the Lingerie business.”

Jean Ralph

PR Genie

“I have known Claire Franks for many years her knowledge is extensive and paramount to anyone starting out in the lingerie business. With such a wide variety of experience from retail and buying back through to distribution, wholesale and manufacturing, Claire has a complete picture of the industry. If a few consultations with an experienced colleague like this would have been available when I started out, I would have jumped at the chance. She will walk you through from basics to advanced skills that you will need to get going and be a mentor as you progress.”

Craig Smallcombe

Managing Director Pearl Lagoon Limited

“Unlike other consulting firms we had dealt with, IAC came with a practical approach and concrete advice on how to improve our business. Their evaluation of the overall situation of our shops was to the point, and the new positioning they recommended made a lot of business sense. All the deriving suggestions made were very useful and related to various aspects of the business, mainly the layout of shops, merchandising and window displays, buying process, mix of brands and service. A rise in sales has already been realized in some areas we modified according to their recommendations, and we are sure that more improvement will follow given the necessary time. We are very glad to have discovered IAC and look forward to an on-going relationship with the company.”

Amira Rizk

Vanilla Shops, Beirut, Lebanon

“Claire’s no nonsense, realistic, yet encouraging approach, made for a very productive session enabling us to shape an idea into a business plan. Claire’s years of knowledge and expertise took us, in one day, to a whole new level that would have taken us many, many months of trial and error to reach by ourselves.”

Bindu & Jo

Start up Business partners

“We found our session with Claire excellent and very informative. Her knowledge and experience in the industry provided us with a great focus on our business. We look forward to working with Claire again in the future.”

Mel Pilkington

Lady Muck

“I was recommended Claire’s services and I was definitely not disappointed!! I am new to the lingerie industry and due to the depth and extent of this industry, it’s great to be working with someone who as such great knowledge and expertise of this world due to her own extensive experience. I very much look forward to working with Claire as she guides me along my new venture. It was great to have that one on one service as I was able to openly discuss my ideas and Claire was able to steer me in the right direction by suggesting on what we should focus on first, lay the right foundations to build upon. We now have a structure in place and before each follow on meeting; I know now what I must complete to achieve my end goal.”

Sukhy Nijjar

New Lingerie retailer

“As a start up business, I really needed the support, advice and guidance that Claire Franks provided during our initial meeting. I would highly recommend Intimate Apparel Consultancy as the go-to-place for business acceleration and growth. Her friendly and personable approach allowed me to feel comfortable to run through any problems or queries I had and she provided positive steps in which to take..My business is well on the roads thanks to Claire!”

Start Up Business Owner

“I contacted Claire Franks, Intimate Apparel Consultancy as we need help fast to pump start our lingerie retail business in the recession and be competitive. Claire came to see us for a full day and we discuss the changes that’s needed. She gave us for the first time in 2 yrs. a clear strategy of how to move our business forward. A few weeks later we have only implement a few of her proposals and we can already start to see the difference already, just image how much greater things will be when we implement all of her ideas! We are pleased we contacted Claire as she has really helped us and we will definitely use her services again, if we need to!”

Gabriella Sandham


“As a start-up lingerie company I was in desperate need of some expert guidance and advice on how to move a new product forward with product sourcing, branding and marketing. After meeting with Intimate Apparel Consultancy and in particular Claire Franks, I was very impressed with her extensive experience and in-depth knowledge of this highly competitive industry. Claire was able to quickly help define our potential market, suggest sales and marketing strategies and offer insight into product issues and improvements. I feel that the professional and efficient service IAC supplied has been a life line to the business by giving the company a clear, focused path on how to achieve our desired goals. I would recommend IAC for any lingerie company, start up or established, to address any of their business needs, as for my company we are continuing using IAC excellent services on an on-going bases.”

Collette McCrarren


“Working with Claire feels like working with a partner. She is unquestionably my sounding board for the UK market and her energy inspires me.”

Lydia Leong

Jamu Australia

“Your services were priceless. Very informative and positive!”

Emily Liptack

Eternal Reign

“Having listened thoughtfully to my pre-start up proposal, Claire gave me insightful and sound advice in both a friendly and professional manner. I came away with some golden nuggets as well as much food for thought. Looking forward to meeting her again as my business plan becomes live!”

Stella Popowicz

New brand creator

“We had recently relocated our Lingerie department from first floor to ground floor with its own front door! So we had to get it right! Claire’s straight forward down to earth approach to the day was refreshing and very informative! Her wealth of knowledge and enthusiasm for the lingerie industry is inspiring, as were her energy levels!”

J Gray

Bratts Department Store, Cheshire

“I found Claire both incredibly friendly and very professional. Her insight to the industry was invaluable and I left our meeting with pages and pages of useful notes & ideas. The meeting itself felt more like a cup of coffee with a friend than a business meeting which was definitely a bonus!”



“I contacted Clare when I found that I was at a cross roads with my design business. I was not happy and I didn’t know how to take it any further. With Claire’s expertise, I left our meeting with a renewed love for what I do. With an achievable and targeted action plan which I began to implement as soon as i got back from our meeting”.

Sandra Palmer

1st Man 1st Woman

If you require further information on any of the lingerie business consultancy services we offer, please don’t hesitate to contact us

Intimate Apparel Lingerie business consultancy for retailers, lingerie brands, UK and worldwide

Our Location

90 Church Road,

Get in touch

Email: info@intimateapparelconsultancy.co.uk
Telephone: +44 (0) 1702 291 524
Mobile: +44 (0) 7590 727 919

Our Location

90 Church Road,

Get in touch

Email: claire@intimateapparelconsultancy.co.uk
Telephone: +44 (0) 1702 291 524
Mobile: +44 (0) 7590 727 919