Bra Fitting Courses
Due to more and more Bra training enquiriies coming from Europe, USA & Asia and further afield in the UK we introduced in 2021 online bra fitting courses. These highly successful virtual bra fitting courses still have the same training as our face to face courses, same high quality content and carries the same certification. The only difference is that it’s £25 cheaper at £225! Due to continued high demand on remote learning we are continuing this format for those who prefer to learn from the comfort of their own home.
At Intimate Apparel Consultancy, we offer a range of bra fitting courses for personnel in the lingerie industry who need to know how to measure and fit bras correctly. Our courses help you and your personnel to fit bras perfectly so that your customers are always satisfied with their lingerie purchase. If you and your staff can measure a bra correctly and provide the customer with a perfect product, it makes all the difference to your sales. Customers will keep coming back time and time again, because they know they will always get a great proffession service and experience. The right bra for their body and with the right fit.
We offer a comprehensive range of bra fitting courses that provide you and your business with a high level of bra fitting knowledge. Our bra fitting courses have now been successfully running for over 17 years and are provided by our experienced bra fitting expert, Allison Hawkins who has over 30 years of experience.
The range of courses we offer enable you and your staff to begin bra fitting immediately in a retail environment and this means that they can fit, measure and provide confident, knowledgeable advice to your customers and provide a superior customer experience that will help improve sales. All candidates leave with a Certificate, their own personal tape measure and a bra fitting manual that summarises the course and ideal for future reference.
We offer a foundation course for those with no previous experience that teaches how to fit different bras on different body types which is also good for a refresher course, maybe someone who hasnt practiced their fitting skills for a while and then our Post surgery bra fitting course where we go more in-depth and cover specialist bra fitting skills, such as maternity, first bras and post-surgery. Bra fitting is a skill that takes training and in depth knowledge to achieve the necessary results and satisfied customers.
We offer the following bra fitting courses that are suitable for most lingerie personnel including foundation bra fitting courses
Testimonial
“As a startup lingerie brand, I really wanted to get some expert knowledge in the field and would definitely recommend this course. From receiving the information pack prior to the day, including a tape measure, personalised note and pen, it was a nice touch. Allison is a warm, welcoming trainer who made sure to keep the course interactive, especially since it is now virtual. I enjoyed that it was a small group, so we could each ask questions freely and understand in more detail. Overall, a positive experience, so thank you”
Janine, She Bares.

Foundation Bra Fitting Course
Our Foundation Bra Fitting course is run in small groups by our bra fitting expert Alison Hawkins and has been successfully running for over 30 years, training in excess of 1200 people across the UK and Europe. The course can be attended in our training room in Essex, or via Zoom if preferred. This course is an introduction to bra fitting and enables lingerie personnel to achieve basic bra fitting knowledge and the necessary skills to measure and fit a bra in a lingerie retail environment. All our courses offer a certificate upon completion along with a bra fitting manual that contains their course content. No previous bra fitting experience is necessary and the course includes fitting various styles and types of bras including first bras, maternity and nursing and shapewear and swimwear. The course is an ideal refresher course as well.
Course - Foundation Bra Fitting Course
Level: Foundation
Location: Training Room, Southend on sea, Essex
Date and Time:
Tuesday 15th September 2026
Tuesday 13th October 2026
Tuesday 10th November 2026
Length of Course: 1 day 10 am – 4 pm
Cost: £250 per person
To book contact: Info@IntimateApparelConsultancy.co.uk
Course Outline and Content:
This is the UK’s first non branded, impartial foundation bra fitting training course that uses a tape measure to help beginners get a starting point towards achieving a good fitting bra. The course has been running successfully for 14 years and continued to run during the pandemic but in a Virtual way. Please see our Virtual foundation bra fitting course.
This course is run by Alison Hawkins who has over 30 years experience in bra developing and delivering bra fitting training courses across UK & Europe and is an introduction to anyone who needs to have achieve a basic fitting knowledge and enable them to fit and measure effectively and with confidence in a retail environment. The course will offer an insight into fitting numerous different bras effectively on various body types. We cover First bra, Nursing ,Maternity fittings as well as Swimwear and Shapewear. After a brief introduction, we will cover the history of corsetry, leading into componentry and bra construction. Understanding different body shapes and the effects on choosing the right bra are covered in depth. “Real” models will be used for the measuring and fitting demonstration and also available on the day for practical experience. The candidate will receive a certificate upon completion of the course, along with a copy of the bra fitting manual that covers the course content, making it the ideal go to book whilst fitting method and confidence is gained.
At the end of the course the successful candidate received a completion certificates as well as a detailed bra fitting manual that summarises the course content, ideal for future reference.
Course Entry Requirements:
No previous fitting experience is required. This course is also ideal for someone who requires a refresher as they have either lost confidence or have not practiced bra fitting for a while.
Planned Outcomes for the Course:
By the end of the course I anticipate that you will have:
• An understanding and confidence to return to store to fit effectively.
• Achieved a fundamental knowledge of bra componentry
• Appreciate the history of the bra
• Be aware of different body types and shapes and fit accordingly
• Recognise different bras types, shape-wear, swimwear and nursing and maternity bras
Course - Bespoke Foundation Bra Fitting
Location: CLIENTS PREMISES – Suitable for up to 6 persons
Day and Time: 10.00 – 16.00
Length of Course: 1 day
Cost: £225 per person ( Minimum 4 people) + travel expenses
Contact: Info@IntimateApparelConsultancy.co.uk
Course Outline and Content:
This is the only non branded, impartial foundation bra fitting training course that uses a tape measure. This course is run by Alison Hawkins who has over 30 years experience in bra development and delivering bra fitting training courses across UK & Europe and is an introduction to anyone who needs to have achieve a basic fitting knowledge and enable them to fit and measure effectively and with confidence in a retail environment. The course will offer an insight into fitting numerous different bras effectively on various body types. We cover fittings on First bras, Nursing, Maternity as well as Swimwear and Shape-wear fittings. After a brief introduction, we will cover the history of corsetry, leading into componentry and bra construction. “Real” models will be used for the measuring and fitting demonstration and also available on the day for practical experience. All candidates will be issued with a certificate upon completion of the course, along with their own personal tape measure and bra fitting manual that summarises the course.
Course Entry Requirements:
No previous fitting experience is required. This course is also ideal for someone who requires a refresher as they have either lost confidence or have not fitted for a while.
Planned Outcomes for the Course:
By the end of the course I anticipate that you will have:
• An understanding and confidence to return to store to fit effectively.
• Achieved a fundamental knowledge of bra componentry
• Appreciate the history of corsetry
• Be aware of different body types and shapes and fit accordingly
• Recognise different bras types, shape-wear, swimwear and nursing and maternity bras

Post Surgery “Advanced” Bra Fitting Course
Our advanced level bra-fitting course is also run by Alison Hawkins and this more intensive course is ideal for retail personnel working in lingerie departments or stores who require a more in depth knowledge of fitting specialist intimate apparel products such as post surgery bras. Some experience is essential and we recommend this course for personnel who’ve already attended one of our foundation bra fitting courses and now want to acquire a broader skill set and greater knowledge of specialist bra fitting. This course is predominately about pre & post surgery bra fitting and covers breast cancer, post surgery scarring, bra fitting & related issues and products. The course is usually held in small groups enabling good interaction. A post surgery model is used during the fitting exercises.
Course - Post Surgery Bra Fitting
Location: Online Virtual Post Surgery “Advanced” training course.
Date and Time:
Length of Course: 10 -4pm
Cost: £250 per person
Tuesday 22nd September 2026
Tuesday 20th October 2026
Tuesday 17th November 2026
To book contact: Info@IntimateApparelConsultancy.co.uk
Post Surgery (Advanced) bra fitting course outline and content
This course is run by Alison Hawkins who has over 30 years experience in developing & delivering bra fitting training courses across UK & Europe and is it provides an introduction to anyone who needs to have a full understanding of fitting specialist Intimate Apparel post surgery lingerie products. This course will enable them to fit a wide range of their own branded garments in their retail environment with confidence. After a brief round robin, we will re-cap on bra fitting, measuring and cover in detail breast cancer, post surgery, scarring, bra fitting & related issues and products. A genuine” post surgery model will be used for all measuring, fitting and demonstrations and is available on the day for practical experience. Candidates are presented with a Certificate upon completion of the course as well as their own personal tape measure and bra fitting manual which summarises the course content.
Course Entry Requirements
Some fitting experience is required. This course is ideal for someone who has already attended our Foundation level fitting course.
Planned Outcomes for the Course
By the end of the course we anticipate that you will have:
• An understanding and confidence to fit Mastectomy / pre and post surgery customers
• Have confidence to handle prosthesis & other specialist products
• Appreciate different surgery and scaring issues & fit accordingly
• A better knowledge & skill level in dealing with customers who require extra special attention and specialist advise & understanding

Online foundation bra course
Our online foundation bra fitting course was started as a response to Covid 19. allowing us to continue training through those challenging times and is based on our successful foundation bra fitting course. Its been such a huge success that is now a staple to our training program. The course is run by Alison Hawkins who has over 30 years’ experience in bra developing and delivering bra fitting training courses across UK & Europe and is an introduction to anyone who want to achieve a basic fitting knowledge and enable them to fit and measure effectively and with confidence in a retail environment. The course will offer an insight into fitting numerous different bras effectively on various body types. We cover first bra, nursing, maternity fittings as well as swimwear and shapewear. After a brief intro we also cover corsetry and bra componentry and construction.
Course – Online Foundation Bra Fitting Course
Course – Online Foundation Bra Fitting Course
Level: Foundation
Location: From your own home via Zoom.
Date and Time:
Online ( VIRTUAL) training course
Tuesday 15th September 2026
Tuesday 13th October 2026
Tuesday 10th November 2026
Length of Course: 1 day 10 am – 4 pm
Cost: £225 per person
To book contact: Info@IntimateApparelConsultancy.co.uk
Course Outline and Content:
We introduced an online bra fitting course to continue training during the pandemic and is based on our successful foundation bra fitting course that we’ve run successfully for over 14 years. It is a non-affiliated, impartial foundation bra fitting training course that uses a tape measure as a starting point. The tape measure enables a novice bra fitter to begin a fitting with a process and confidence. Once they have experience will be able to fit by eye. This course is run by Alison Hawkins who has over 30 years’ experience in delivering bra fitting training courses and bra developing across UK & Europe. It’s an introduction to anyone who needs to achieve a basic fitting knowledge and will enable them to fit and measure effectively and with confidence in a retail environment. The course will offer an insight into fitting numerous different bras types effectively on various body types. We cover first bra, nursing bras, maternity bra fittings and swimwear and shapewear. After a brief introduction, we will cover the history of corsetry, leading into bra componentry and construction. A “real” model will still be used for the measuring and fitting demonstration purposes on the day. If you have a family member you can invite them into the fitting session in the afternoon for you to practice your method on.
You will be sent a certificate, tape measure and your own bra fitting manual that you can refer to in the future after your bra fitting course.
Course Entry Requirements:
No previous bra fitting fitting experience is required. This course is also ideal for someone who requires a refresher as they have either lost confidence or have not practiced fitting bras for a while.
Planned Outcomes for the Course:
By the end of the course we anticipate that you will have:
• An understanding and confidence to fit effectively.
• Achieved a fundamental knowledge of bra componentry and construction
• Appreciate the history of corsetry
• Be aware of different body types and shapes and fit accordingly
• Recognise different bras shapes and types, shapewear, swimwear and nursing and maternity bras
For further information on our Bra fitting courses or to discuss your company’s requirement please contact us
Our Location
35 Parkanaur Avenue,
Southend on Sea,
Essex,
SS1 3HX
Get in touch
Email: info@intimateapparelconsultancy.co.uk
Mobile: +44 (0) 7590 727 919
Our Location
35 Parkanaur Avenue
Southend on Sea
Essex
SS13HX
Get in touch
Email: claire@intimateapparelconsultancy.co.uk
Mobile: +44 (0) 7590 727 919