Shapewear has for some 5 years now been growing at huge rates, it has been both recession proof and markdown proof. Offering retailers few sku’s and higher mark ups that tradition lingerie. Retailers who backed this product group have enjoyed enormous profitability & return, Gone are the day s that shops & stores have a single rail of shapewear pushed embarrassingly to the back of the dept, we should now all treat this product group with the respect and space that it warrants, lets see a Department of shapewear in every store. Be proud of it as it will deliver.
2 of 4 – How important is shapewear in your business?
May 6, 2012