In the troubled and challenging year of 2020, businesses around the world meet up in their continued fight towards helping climate change and reaching their sustainability forecasts. This #ClimateWeekNYC see’s 170 CEOs urging EU’s policymakers to increase carbon reduction targets in Europe to at least 55% to become climate neutral by 2030. With companies such as Google, Ikea, Deutsche Bank and Unilever participating surely it has a strong chance. Read more about this important initiative here: https://lnkd.in/eq2g3bd
While the big boys are fighting hard, how are the smaller businesses able to contribute towards improving sustainability levels and the eco-friendly war? The fashion industry by nature is one of the biggest global waste generators and polluters, caused simply by the sheer volume of unnecessary products being manufactured. By 2030, it is predicted that the industry’s water consumption alone will grow by 50 percent to 118 billion cubic meters (or 31.17 trillion gallons), its carbon footprint will increase to 2,791 million tons and the amount of waste it creates will hit 148 million tons.
Fast fashion is seen as a cause of sustainability issues
Fast fashion is seen by many as the fundamental cause of many of the sustainability issues the fashion industry faces. We have created a beast of insatiable “fast fashion” hunger and whilst the industry has made some way towards improving its appalling environmental footprint, its simply isn’t enough or quick enough.
Educate consumers to encourage them to change their habits
We need to educate and change the habits of our consumers by turning back the clock to a slower fashion ethos and to change the current rate at which clothing gets discarded as our fashion hungry consumers chase the latest trend. A new understanding and fresher approach to wearing clothing that re-emerges from our wardrobes season after season is desperately needed.