During the busy Christmas period you must never forget the basics and ensure you continue to replenish continuity lingerie lines so one of the first steps is to make your customers aware that you’re ready for Christmas.
Create a beautiful Christmas themes window for your lingerie store
Create a fabulous Christmas window well in advance by checking to make sure your fairy lights work and that you have everything you need. Consider what the most dominant stock colour will be and ask yourself if your existing decorations coordinate with this colour. Then make the window fun, exciting and simply stunning, remembering to keep a close and critical eye on it throughout the period and tweak” it as and when to keep it both fresh and new looking.
Keep your accounts and bill payments in order at Christmas
Keep an eye on your bills and accounts during the Christmas selling period as you don’t want any of supplier to put you on hold during this busy time for lingerie sales.
Review your swimwear, shapewear, strapless & backless bra order levels in advance
Review your order up to levels on shapewear, solutions products like strapless and back less bras, as these levels will all need increasing to ensure availability on your best-selling sizes and colours throughout the Christmas and new year season.
If ordering higher levels of stock is too risky for you, just ensure that you top up on a weekly basis rather than a monthly basis and buy little and often as this offers much less financial risk for this period. If you don’t have that essential shapewear or backless and strapless bras, the customers will go elsewhere.
Christmas lingerie gift wrapping services
If you’re offering a gift-wrapping service, which I really hope you are, then stock up on gift-wrap items. Pillow packs are a very easy, effective and quick option, as they require no wrapping and they also look pretty. Free gift-wrapping lingerie purchases is a real incentive for all those men who don’t like to wrap presents themselves.
Extended lingerie return periods
Consider extending your return period for lingerie sales. We all know how manic it is following the festive period. Give your customers the confidence they need in purchasing from you throughout the holidays by offering them extended returns. They’ll have more faith in both you and their purchasing decision and will more likely than not return to you again knowing that it’s not just about the sale, it’s about the service you can offer.