Well here we are! Christmas is virtually here, and I am sure if you have been following my blogs through the year you will already be well organised and thought through what events and products you are promoting through this very busy and profitable period. Just in case you haven’t, here are some great tips for selling lingerie over the festive season!
Improve your lingerie sales by knowing the demand
Promote all your party solution lingerie as well as showcasing the glam, glitz and fun lingerie, which work a treat under party outfits in the run up to Christmas. Also at this time of year, body shapers and solutions such as halter neck and strapless bras really come in handy as they enhance and emphasise the feminine shape. With customers wanting to create that knock-out look at the Christmas party, now’s the time to ensure you can offer a great selection of shapewear and lingerie solutions.
Know your products and prepare to give advice
Stock up on key sizes and know your products so you can give great advice on what will work well under that special dress they have chosen. Also make sure to stock up on nightwear, especially the silk and lace type, as they always make perfect gifts. This is because they are a real treat and don’t usually require a fitting!
Fun PJs, as well as the classic man’s styled Pyjamas are always a must too! Small pick-up items also make fantastic stocking fillers so make sure these are placed in the window as well as by the cash point.
Make it easy for men
Don’t forget your male customers as they love the reds, deep rich colours and sexy products! They are particularly eye catching to the male shopper who is on the hunt for a romantic gift.
And remember, men are late-night shoppers and they appreciate advice and help in selecting a gift! Create visual ideas, something that grabs them immediately such as well thought out window or shop displays. You will need to make both the selection and buying quick and easy for them, don’t forget to gift wrap it too!
Find out more about how we can help your lingerie business with our Consultancy Service . Alternatively, call us today on 01702 291 524 to discuss your needs!