Lingerie Trade Shows and how to get the most out of them - Intimate Apparel Lingerie Business Consultants

Over the years there has been a significant decline around the globe, in both the size of lingerie trade shows and the number of people attending them.  When I compare lingerie trade shows now to  20 years ago, some don’t even exist anymore and those that do are less than half the size they were. The two most relevant trade shows left in the lingerie industry calendar for a UK based Lingerie shop are located in Paris and the midlands, UK and are both bi-annual shows

Lingerie shows in Paris and UK in 2019

Paris is the lingerie industry’s only International Lingerie trade show in Europe and is located at the Paris Expo Porte de Versailles, Pavilion 1.  Next year’s date are  19th – 21st  January 2019 and you can register and view the exhibitors at https://saloninternationaldelalingerie.com. There are many different events on at the show each day including master classes, fashion shows and conferences, as well as the separate Interfiliere section, which houses all the Industry’s fabric and component suppliers.

The only UK lingerie trade show left is INDX in Solihull, West Midlands and this is held a month later than Paris,on 17th – 19th February 2019. Follow the link for more information https://www.indxshow.co.uk/intimate-apparel. This show has a great vibe, it’s packed full of UK branded lingerie, nightwear and hosiery suppliers. It is usually very busy and you need to register in advance to attend.

For those of you that wish to travel a bit further afield, the New York CURVE  show in February 25-27 2019 is a good bet. NY CURVE takes place in the  Javits Center  in New York. It’s a lovely show, again with a great vibe and full of energy. It’s a great opportunity to see different brands that aren’t usually seen in Europe and the UK. Quite a few UK brands show there and it’s well worth a visit every now again, especially if you are looking to stand out from the crowd.

Get the most out of your time at a lingerie trade show

So now you know which shows to attend and where they are, the next thing is to maximise your time whilst there.

  1. Pull together a buying calendar for the next season to plan in key critical dates of the trade show/s you can attend, to plan strategy and order deadline dates.  This is a working document and important branded viewings are plotted in as the season starts.
  1. Plan, plan & then plan some more. There is nothing worse than returning from a show having not achieved what you needed to.
  1. Having already planned your seasonal buy, you will of course have completed all your analysis and reviews and be ready and prepared to attend the seasonal shows armed with all your brand performance information and a clear vision of what you need for next season.
  1. Aim to try and see like for like brands at similar times so that you can contextualise the ranges and limit duplication of styles  Basic, continuity brands together, premium brands together, DD brands together, shaping brands together etc.

Having ensured that you’ve organised all of the above, on the day of the show, you need to get the best out of it and here’s how:-

  • Get up early and get there early, maximise this opportunity.
  • Review the floor plan in advance and mark stands that you need to visit and when.
  • Plan your route.
  • Be aware of when fashion shows are on and conferences you wish to listen to and plan your supplier appointments around this, always allow extra time in between because everything always seems to overrun.
  • Try and see the fashion show at the beginning of day so you can get inspired and see all the new collections and trends.
  • Make appointments with your rep / brands in advance, tell them what you are looking for what you need, what worked what didn’t so you can get them focused on your business.
  • At the beginning of the appointment tell them how long you have, try not to over-run. One and a half hours should be enough to review any range.
  • Try and stay focused and leave chit-chat to the end of the meeting.
  • If you need to discuss business promotions then ensure an appointment is in place in advance with the right person!
  • Trade shows are tiring, plan in break times, refreshment and food breaks. If you don’t feel good than your decision making and concentration skills will be floored.
  • Make your buying decisions at the show & place orders if you are sure. If you know in advance what you need there should be no dithering and uncertainty.
  • Trade press always attend shows, introduce yourself, and find out the latest news and what the hottest brands are. They are in the know. If you are not subscribing to Underlines then firstly shame on you and secondly pick up an issue, there are usually a few freebies around …….. you need to know what is going on in your industry. To get more information check out the link. https://underlinesmagazine.com/.

Get fresh ideas, spot the lingerie trends, meet new people and find new lingerie brands

Having said all this trade shows are the best times to see and meet brands and people that you do not normally or regularly see, so try and make sure you have enough time scheduled in to see them.

Do some searching on the Internet prior to shows and once again make sure you have read your trade magazine https://underlinesmagazine.com/. This is also the time to see the trends and colours for the oncoming seasons. So walk the aisles, look out for new and fresh ideas and do not prejudge. Stop and look and talk to the representatives, see what  “OTHER” brands are about,  you never know you may be pleasantly surprised.