Blog

Finding the perfect bra for a client can be very difficult. A simple measurement and knowing their size is one thing, but finding a bra that’s right for their body shape is just as important. You must be precise with your measurements. A poorly fitted bra contributes...

According to global market intelligence publisher Euromonitor, the UK lingerie market is valued at £2.47bn. Market research specialist Mintel reports that shapewear accounted for 30% of the market in 2016. If these stats are true, the UK shapewear market is worth an...

2017 marks the 9th Stars Underlines Best Shop Awards and, with the nominations and guest list growing every year, this is arguably the only lingerie event to attend! The atmosphere of the event is always great and the Shakespeare’s UnderGlobe is such a romantic and...

Claire Franks, Founder, Intimate Apparel Consultancy I recently had the honour of attending and presenting at the Lingerie Industry Forum in Latvia! The two-day event offered a sneak peek into the lingerie manufacturing industry. It was a pleasure to be invited and...

During the busy Christmas period you must never forget the basics and ensure you continue to replenish continuity lines. Continue reading to find out our tips to encourage sales over Christmas and achieve customer satisfaction. Encourage sales over Christmas by giving...

Well here we are! Christmas is virtually here, and I am sure if you have been following my blogs through the year you will already be well organised and thought through what events and products you are promoting through this very busy and profitable period. Just in...

There has been a lot of talk and articles written over the years about how to achieve a properly fitting bra but not so much on why a bra fitting service is important and what are the benefits. So here are a few that I am sure you will be able to relate to: Feeling...

Claire Franks of Intimate Apparel Consultancy gives some sound Lingerie (Retail) business advice on the Sale of Goods Act 1979. Every now again I think it is good to remind ourselves of exactly what rights customers have in terms of returns, refunds and exchanges, and...