Blog

A few years ago Shari, the Grand Boobah from The Strap Saver, met up with Claire Franks at the CurveNY exhibition and asked for her top tip to extend the life of your lingerie. Claire was amongst many lingerie professionals who all contributed their top tip for the...

Further to our post explaining what Omni Channel Marketing is, here’s an explanation about why it is necessary.   Who is your customer? We need to fully appreciate that today’s modern customer is very well connected and informed via the internet and therefore,...

People are talking more and more about the Omni channel approach to retailing. It’s what some retailers like Oasis, American Eagle and Gap have been doing rather well for some time. What is Omni Channel Retailing? Quite simply, it is the next step after integrating...

You shouldn’t let your bra fitting service get in the way of your lingerie business, sales and ultimately profit. Let’s be clear, your bra fitting service is only there to enhance and ensure you have a long term business by making sure that your customers return time...

80% of Women Are Wearing the Wrong Size Bra With statistics like “one in three bra fittings are still not measuring up“, this suggests that there are still clear issues with our high street bra fitting service. Under-band measurements prove to be the most challenging...

On Wednesday 20th November,  I had the great pleasure of attending the “Stars Underlines Best Shop Awards”  for the third time. Organised by industry trade magazine, Underlines, this was their 5th annual awards at the Cumberland Hotel , London and I have to say it...

Following on from our post about using a bra fitting service to increase sales, have you ever wondered why A, B, C, D, DD, E, F, G, and H are the letters used to define bra sizes? If you have wondered why but couldn’t figure out what the letters stood for, it is about...

Shapewear has for some 5 years now been growing at huge rates, it has been both recession proof and markdown proof. Offering retailers few sku’s and higher mark ups that tradition lingerie. Retailers who backed this product group have enjoyed enormous profitability...