Blog
Covid-19 and its impacts on the lingerie trade in 2020
Covid – 19 and impacts on the lingerie trade in 2020 With 2020 trends and new colour palette options dropping into my inbox daily, it’s hard to believe this season’s fashions could potentially just pass us by. This unprecedented global situation and global pandemic...
What are consumers looking for in shapewear?
According to Mintel the UK lingerie, nightwear and loungewear market was valued at £4.6bn in 2018, equating to a growth of 18.8% over the last 5 years. Whilst the sector has been protected to a degree up until now (given how essential the category is) the market has...
Why do we need to attend Lingerie trade shows?
There has been and continues to be a significant decline around the world, in both the size of lingerie trade shows and the number of attendees at them. When I look back at the shows now in comparison with 20 years ago, many lingerie trade shows no longer exist and...
Christmas upselling ideas for lingerie retailers
It’s always a good idea throughout the year, and especially as Christmas approaches, to contact your regular or new customers and ask them if they would like to create a wish list for Christmas. Christmas lingerie wish list A wish list is good for the ladies who want...
Getting ready to boost your Christmas lingerie sales
During the busy Christmas period you must never forget the basics and ensure you continue to replenish continuity lingerie lines so one of the first steps is to make your customers aware that you're ready for Christmas. Create a beautiful Christmas themes window for...
Maximising lingerie sales in the Christmas selling period
As ever, Christmas is approaching fast, and I am sure most of you are well organised and have already thought through what events and products you are promoting during this very busy and profitable period for lingerie sales. Just in case you haven’t, here are some...
Sustainability in lingerie brands
Sustainability in lingerie brands, ECO brands, buzz words and the current trends and demands from consumers It is estimated that by 2050, there will be a greater volume of plastic than fish in the ocean, with 1.4 billion tons of waste entering our seas every year....
Sales agency for lingerie brands
Sales Agency The global lingerie market is expected to hit US$81,640m in 2019 and to grow annually by 3.2% (CAGR 2019-2023), 64% of this lingerie market was accounted for by the United States (US$52,191m in 2019) according to the market research firm Mintel. The UK’s...
How to boost sales as a lingerie retailer
A good bra fitting service is an opportunity to boost sales Providing a good bra fitting service in your lingerie shop is important but make sure that it doesn’t get in the way of your sales, and ultimately your profit. A bra fitting service is there to enhance what...
It’s lingerie sale preparation time once more
Is it sale time again already? For some lingerie businesses, seasonal sales have become an all-year round event, early season, mid-season and end of season. It seems that as soon as we are out of one, we are going into the other and of course as one lingerie retailer...
Our Location
35 Parkanaur Avenue,
Southend on Sea,
Essex,
SS1 3HX
Get in touch
Email: info@intimateapparelconsultancy.co.uk
Mobile: +44 (0) 7590 727 919
Our Location
35 Parkanaur Avenue
Southend on Sea
Essex
SS13HX
Get in touch
Email: claire@intimateapparelconsultancy.co.uk
Mobile: +44 (0) 7590 727 919